Based on feedback gathered from previous conferences, the 2024 conference branding aimed to further strengthen community support by intentionally integrating Indigenous art into the visual identity. As I did not have prior experience working with Indigenous art, I focused on developing cultural understanding through research, studying historical references, visual traditions, and available resources to capture the essential characteristics of Indigenous artistic expression in a respectful and authentic way. The resulting design was presented during T-shirt design discussions and received approval and positive feedback from participating Indigenous artists, demonstrating successful alignment between cultural respect and contemporary design execution.

To ensure consistency across all conference materials, I established design regulations and visual guidelines for event applications. This approach maintained a cohesive brand presence throughout the conference and contributed to strengthening overall brand recognition.