{"version":"1.0","provider_name":"Kanoko Nagai Designer Portfolio","provider_url":"https:\/\/kanokonagai.com\/ja","author_name":"Kanoko","author_url":"https:\/\/kanokonagai.com\/ja\/archives\/author\/kanoko","title":"Brand Identity (PAPER-YA) - Kanoko Nagai Designer Portfolio","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"0r47UJp5rH\"><a href=\"https:\/\/kanokonagai.com\/ja\/brand-identitynifsc\">\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\uff08PAPER-YA\uff09<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/kanokonagai.com\/ja\/brand-identitynifsc\/embed#?secret=0r47UJp5rH\" width=\"600\" height=\"338\" title=\"&#8220;Brand Identity (PAPER-YA)&#8221; &#8212; Kanoko Nagai Designer Portfolio\" data-secret=\"0r47UJp5rH\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/kanokonagai.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>","description":"Brand Identity PAPER-YA Role Graphic Designer Project Overview PAPER-YA is a Vancouver-based specialty store offering paper goods and stationery. Since its founding, the brand identity had remained largely unchanged. To better respond to evolving customer needs and contemporary market expectations, a rebranding initiative was proposed to refresh and strengthen the overall brand presence. Approach The original logo, created at the time of the store\u2019s opening, contained excessive visual details, which limited its usability across different applications. While preserving the brand\u2019s core essence as a professional paper specialist, the logo was redesigned using simplified lines to improve clarity, scalability, and functionality.\u3000In addition, branding was not consistently reflected across touchpoint such as [&hellip;]","thumbnail_url":"https:\/\/kanokonagai.com\/wp-content\/uploads\/2025\/01\/Mockups-01.png"}